To make a CP (celebrity pairing) dance well, not only is chemistry needed in the show, but also a sense of belonging together as a CP. Off-screen, frequent co-appearances are needed because the CP fans believe "being in the same frame means serving sweetness"; as long as there is interaction, the rest can be imagined by them. However, CP fans nowadays also dislike artificial sugar, clearly having boyfriends or different sexual orientations, but still have to pair up just for the show.
So, there lies the problem.
Especially as the main subject, personally leading the dance for CP and harvesting the fans' loyalty is a very low move. But one can still subtly stir things up. For example, Bo Yan, after the last fan circle battle, he shared a selfie with Shang Feifei and Xia Siyu and then never 'opened for business' formally again. But he isn't doing nothing behind the scenes, either. For example, pushing a beautifully edited fan-made video onto the top trending searches.
