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Chapter 123 - Chapter 123

Microeconomics involves observing the behavior of an economy to understand how to distribute resources. This study is very important in business world because it influences supply and demand of goods and services, which are used to set the cost of products and services. Both buyers and sellers use the two elements to make financial decisions. This paper will focus on how microeconomics concepts are applied in life.

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Supply and demand are perceived to be the most influential factors concerning the cost of goods and services. This means that if the demand of a given commodity is high and the supply of that commodity is not adequate to meet the market needs, then the cost of that item will rise. This can be worse if there is only one sole supplier because he/she will be overwhelmed by the increase in demand.

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